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For businesses looking to succeed in the "new normal", hybrid work, collaboration, versatility and security top the list of computer needs. Windows 11 excels in these key areas, but previous upgrades have not been trouble-free. We used testimonials from current Windows 11 small business customers to highlight five key campaign pillars to increase awareness of the benefits of a Windows 11 upgrade.

 

Coordinated global creative launch of Windows 11 Pro including process plan, conceptualization, pre and post-production and globalization of multi-platform assets including international video and photo shoots. International campaign created impactful engagement, conversions and boosted worldwide sales numbers.